Privacy Policy


This privacy policy aims to give you information on how Aherns of Kerry Ltd. collects and processes your personal data, including any data you may provide when you access this website or other websites controlled by a company within our group, when you enquire about a product or service, when you purchase a product or service from us, through your dealings with our staff, enter a competition, promotion or survey and when you report a problem with our website.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them..

What Companies are covered by this policy:

Who we are and how to contact us 

 Throughout this document, “we”, “us”, “our” and “ours” refer to Aherns of Kerry Ltd.

“The Aherns of Kerry Limited” means:

  • Aherns of Kerry Ltd incorporated in Ireland with limited liability having its registered office at 22 Northumberland Road, Ballsbridge, Dublin 4, DO4ED73.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact The Head of Business using the details set out below.


Email address: [email protected]

Postal address: Aherns of Kerry Ltd, Tralee Road, Castleisland, Co Kerry, Ireland

What information may be collected about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender.

Contact Data includes address, email address and telephone numbers.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Usage Data includes information about how you use our website, products and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences, occupation, vehicle details, gender and transaction history.

Vehicle Details: We may collect information about your vehicle, including your mileage, vehicle identity number service and warranty issues.

Transaction Data: includes data about your transactions with us such as the purchase of a vehicle.

Financial Information: Detailed financial information including contact details; income details; marital status; date of birth; gender; residential status; employment details; linked relationships; presence of a controlling interest in one or several companies in Ireland; partnerships in one or several companies in Ireland; previous customer or employee of a company that is a customer; bank details; payment method; and motor details.

Interactions Data: information about your interactions with us, including correspondence and phonecalls between us and you.

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

Changes To The Privacy Policy And Your Duty To Inform Us Of Changes  

Any changes we make to this privacy policy in the future will be posted to this website. Please check back frequently to see any updates or changes to this privacy policy.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-Party Links  

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave any website, we encourage you to read the privacy policy of every website you visit.

How your personal Information is Used  

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.
  • Where we rely on consent to process your personal data, you have the right to withdraw consent at any time. If you are making an enquiry either through our website, by phone or in our dealerships and you are not a customer, we will not use your personal data for marketing purposes without your consent.


We may use your personal information for the reasons set out below.



Type of data


Lawful basis for processing including basis of legitimate interest


To process and provide you with a quotation for any service, including the purchase of a vehicle, the provision of finance or leasing of a vehicle, any insurance products, repair or service of a vehicle, test drive, product information

(a) Identity

(b) Contact Information

(c) Financial

Necessary for performance of a contract with you


To register you as a new customer


(a) Identity

(b) Contact Information

Performance of a contract with you


To provide you with a product or services, such as the sale of a vehicle, repair or service of a vehicle of the sale of parts

  1. Identity
  2. Contact Information
  3. Financial

Performance of a contract with you

To register your vehicle for VRT and VAT purposes

  1. Identity
  2. Contact Information

To comply with a legal obligation

To manage our relationship with you which will include:

Customer Satisfaction Surveys

(a) Identity

(b) Contact Information

(c)Vehicle Information

Necessary for our legitimate interests (to measure our customer satisfaction, keep our customer records up to date)


To monitor and train our staff and  to deal with customer disputes

  1. Interaction

Necessary for our legitimate interests and to monitor and train our staff.

To Manage our everyday business needs, including accounting, sharing your information within our company group for administrative purposes, and to prevent fraud. Where we do so we rely on our legitimate interest in the effective management of our business

(a) Identity

(b) Contact

(c) Financial


To enable you to partake in a prize draw or competition


(a) Identity

(b) Contact

(c) Usage

(d)Marketing and    Communications


Performance of a contract with you


To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you


(a) Identity


(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical


Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)


To use data analytics to improve our website, products/services, marketing, customer relationships and experiences


(a) Technical

(b) Usage


Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)


To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

  1. Identity
  2. Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To provide you with marketing communications by post, text and email.

  1. Identity
  1. Contact
  2. Marketing

Where you are a potential customer will we only provide you with direct marketing where you have consented. You can withdraw this consent at any time.

Where you are a customer will provide you with direct marketing where you have not opted out of the receipt of direct marketing. We rely on our legitimate interest.


Legal obligation

All personal data we collect

We may use your personal data  to fulfil legal obligations to which we are such as complying with anti-money laundering obligations.


All of our premises are monitored by CCTV cameras for security purposes. We have strict retention polices in respect of CCTV footage and process data captured by CCTV in for security purposes in our legitimate interest.

If You Fail To Provide Personal Data  

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us

You will receive marketing communications from us if you have purchased goods or services from us and you have not opted out of receiving that marketing.

Where you have not purchased goods or services from us, we will only send you marketing material where you have consented. You can withdraw this consent at any time.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside our group of companies for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.


Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Transfers outside the EEA

Some of our third party providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer outside of the EEA. Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Who We Share Your Personal Information With

  • Third Party Service Providers: We may share your personal information with third party service provides that perform services and functions on our behalf such as our accountants and other business advisors, IT service providers, printers, marketing companies who carry out marketing campaigns on our behalf, and providers of security and administration services.
  • Within our Company: We are part of a larger company including Aherns Garage Ltd. and Profix Accident Repairs Ltd, and for administrative efficiencies your information may be stored within one central IT system.
  • New Owner: We may also transfer your personal information to companies that buy our company or our business. 
  • Finance companies, leasing companies, insurance companies and other third party providers: Where you have asked for a quote to include the cost of financing, leasing or any other third party product, we may pass your personal information to that third party in order to obtain a quotation on your behalf
  • Manufacturer of Your Vehicle & Their Distributor: We may pass your personal information on to the manufacturer of the vehicle and/or their appointed distributor in Ireland for the purposes of warranty, service issues and recalls, ordering process and customer satisfaction surveys. The distributor and/or manufacture may aggregate your personal data, such as information relating to gender to understand its customer base. The manufacturer may contact you separately regarding their use of your information.

How Long We Keep Your Personal Information For?  

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Legal Rights  

You have a number of rights under data protection law in relation to how we use your personal information. You have the right, free of charge, to:

  1. check what type of personal data we hold about you and what we do with that information (you are also entitled to receive a copy of this information);
  2. have any inaccurate personal data which we hold about you updated or corrected;
  3. erase personal information we hold about you;
  4. stop us from using your personal information in certain cases, including if you believe that the personal information we hold about you is inaccurate or our use of your information is unlawful.  If you exercise this right, we will store your personal information and will not carry out any other processing until the issue is resolved;
  5. object to us using your personal information where we rely on our legitimate interests to use your information. We will stop using your personal information unless we can demonstrate an overriding legitimate grounds for the continued processing of this information; and
  6. receive certain aspects of your personal information in a structured, commonly used and machine readable format and to have that information transferred to you or another data controller.


How To Change Your Privacy Preferences

These rights are in some circumstances limited by data protection legislation. If you wish to exercise any of these rights please contact us at [email protected].  We will endeavour to respond to your request within one month.  If  we are unable to deal with your request within one month we may extend this period by a further two months and we will explain why.

You also have the right to lodge a complaint to the office of the Data Protection Commission. Please visit for more information.


How We Keep Your Personal Information Safe

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.